Pinnacle Marketing Solutions – OLED Advertising Proposal
Topic: Propose a Partnership with Translink to use Organic Light Emitting Diode (OLED) Display Technology to Advertise on Translink Property
Executive Summary:
With the current economic situation, and the numerous projects and expansions that Translink is
undergoing, studies have shown that Translink will face a $300M shortfall every year from 2012
onwards. This is a problem that needs to be noticed soon before its too late. One form of
revenue that Translink seems to have overlooked is their advertising strategy. After having
signed a contract with LAMAR, Translink is only making about $1300 a week from advertising per
bus. Thats translates to a yearly revenue of about $62,400 a year per bus.
However, here at Pinnacle, we see an opportunity for Translink to do a lot more with their
advertising space and it is something that will not only attract more advertisers but will also allow
for more companies to advertise on Translink property. With our technology, were able to make
each bus generate over $200,000 per year within the first 2 years guaranteed. Thats about
$150,000 more than advertising with LAMAR. All the while, were able to do all this using efficient
and green technology.
What our company will use are our Organic Light Emitting Diodes or OLEDs. These OLEDs will
replace the traditional static poster ads found on busses, skytrains, and bus shelters. They are
thin enough and also flexible enough to fit into Translinks already existent infrastructure, and will
require little to no modification to the current structure for ad placements.
Our company, Pinnacle, is looking for a shared revenue partnership in which Translink will allow
us to install our technology into their advertising infrastructure. By Partnering with us, not only will
Translink increase their revenue, they will also be gaining a partner that is an expert in OLED and
targeted marketing solutions.
Team: Jerah Regualos, Horace Ho, Tony Ng
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