Marketing Your iPhone App
Here is a very condensed version of my notes from the “Marketing iPhone Apps” seminar at the iPhone Forum back in November:
There are about 150 blogs that announce/review things like iPhone apps (e.g., TechCrunch)
Moopf: scrapes reviews, rankings from international iTunes stores
You should produce marketing assets for your app before launch; some of the assets can be included in your page in the App Store
Have a US-based iTunes account if possible
You must have a website that explains the app: have screenshots and video
Provide a feature in your app to “tell a friend”—unlockable content if you tell 5 friends
Put an ad for your app inside other people’s apps
Underserved markets: children, women, Latinos (my idea: create an app for female Latino children)
Track everything you can with analytics
UPDATE: Smashing Magazine has just published an article on marketing your iPhone app:
http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/
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