Passions
Don’t Forget to Download Your Free Trial!
Adobe released CS5 today—go get it!
Flash Is Not Dead, Oh No
In these times of angst about the value and future of Flash, it’s great to see brilliant use of its capabilities:
The Elements of Typographic Style Applied to the Web
Robert Bringhurst’s The Elements of Typographic Style is a classic in the field of typography and a must-have for designers’ libraries. Richard Rutter has applied Bringhurst’s principles to web typography, offering HTML and CSS solutions for better type.
Flash Beauty
An excellent Flash website: beautifully designed, really well executed. Both informative and inspiringly creative.
Five Unsolved Problems Social Media Could Fix
From Harvard Business Review:
designers and developers…represent the gatekeepers of what is rapidly becoming the world’s most influential medium
Will you be one of the designers who solves these problems?
http://blogs.hbr.org/cs/2010/03/five_unsolved_problems_social.html
Pondering the Future of Flash in an iPad World?
A List Apart has an excellent article by Dan Mall about the necessity (or lack thereof) of a battle between Flash and standards-based development. Want to learn a lot about the current state of the web and check out some mind-blowing interactive experiences at the same time? Read on.
Marketing Your iPhone App
Here is a very condensed version of my notes from the “Marketing iPhone Apps” seminar at the iPhone Forum back in November:
There are about 150 blogs that announce/review things like iPhone apps (e.g., TechCrunch)
Moopf: scrapes reviews, rankings from international iTunes stores
You should produce marketing assets for your app before launch; some of the assets can be included in your page in the App Store
Have a US-based iTunes account if possible
You must have a website that explains the app: have screenshots and video
Provide a feature in your app to “tell a friend”—unlockable content if you tell 5 friends
Put an ad for your app inside other people’s apps
Underserved markets: children, women, Latinos (my idea: create an app for female Latino children)
Track everything you can with analytics
UPDATE: Smashing Magazine has just published an article on marketing your iPhone app:
http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/
Great Products Are Triumphs of Taste
Signals vs. Noise has a thoughtful article on how designers grow:
http://37signals.com/svn/posts/2129-great-products-are-triumphs-of-taste
Whither Flash?
Everybody’s favourite standardista, Zeldman, posts a thoughtful assessment of the future of Flash in a world of iPads, iPhones, and standards-based design:
http://www.zeldman.com/2010/02/01/flash-ipad-standards/
To finish up (maybe), read Zeldman’s follow-up to the post as well:

