Interactive Design Lab

Marketing Your iPhone App

Here is a very condensed version of my notes from the “Marketing iPhone Apps” seminar at the iPhone Forum back in November:

There are about 150 blogs that announce/review things like iPhone apps (e.g., TechCrunch)

Moopf: scrapes reviews, rankings from international iTunes stores

You should produce marketing assets for your app before launch; some of the assets can be included in your page in the App Store

Have a US-based iTunes account if possible

You must have a website that explains the app: have screenshots and video

Provide a feature in your app to “tell a friend”—unlockable content if you tell 5 friends

Put an ad for your app inside other people’s apps

Underserved markets: children, women, Latinos (my idea: create an app for female Latino children)

Track everything you can with analytics

UPDATE: Smashing Magazine has just published an article on marketing your iPhone app:

http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/

Online Portfolios

The clock is ticking on the 2010 graduating class preparing their online portfolios. The challenge of presenting 2 years worth of work through an authentic online portfolio is a task they are more than ready to complete, but it never hurts to have a top 10 list to drive further inspiration…http://designshack.co.uk/articles/inspiration/10-expert-tips-for-designing-a-one-page-portfolio

Directions for Optimization

In the SEO / Analytics course Interactive Design students are optimizing four new sites surrounding this site and learning about the importance of keywords, links, descriptions, tagging, social media integration and above all else - compelling content creation.

Explore the directions north, south, east and west for their experiences.