Interactive Design Lab

Five Unsolved Problems Social Media Could Fix

From Harvard Business Review:

designers and developers…represent the gatekeepers of what is rapidly becoming the world’s most influential medium

Will you be one of the designers who solves these problems?

http://blogs.hbr.org/cs/2010/03/five_unsolved_problems_social.html

Posted by admin / 03.17.10

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Pondering the Future of Flash in an iPad World?

A List Apart has an excellent article by Dan Mall about the necessity (or lack thereof) of a battle between Flash and standards-based development. Want to learn a lot about the current state of the web and check out some mind-blowing interactive experiences at the same time? Read on.

http://www.alistapart.com/articles/flashstandards/

Posted by admin / 03.9.10

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Marketing Your iPhone App

Here is a very condensed version of my notes from the “Marketing iPhone Apps” seminar at the iPhone Forum back in November:

There are about 150 blogs that announce/review things like iPhone apps (e.g., TechCrunch)

Moopf: scrapes reviews, rankings from international iTunes stores

You should produce marketing assets for your app before launch; some of the assets can be included in your page in the App Store

Have a US-based iTunes account if possible

You must have a website that explains the app: have screenshots and video

Provide a feature in your app to “tell a friend”—unlockable content if you tell 5 friends

Put an ad for your app inside other people’s apps

Underserved markets: children, women, Latinos (my idea: create an app for female Latino children)

Track everything you can with analytics

UPDATE: Smashing Magazine has just published an article on marketing your iPhone app:

http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/

Posted by admin / 03.4.10

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